Search Engine Optimization Info

Master The Essentials of Search Engine Optimization with Hands-on Learning

SEARCH ENGINE OPTIMIZATION(SEO)

Search Engine Optimization (SEO) is the practice of enhancing a website’s visibility on search engine result pages to attract organic traffic and improve online presence. This SEO course covers essential strategies and tools to help your website rank higher and reach your target audience effectively. Beginning with the fundamentals, you'll learn about keyword research, on-page and off-page SEO, and technical SEO practices to optimize site structure and improve loading speed. Dive into content optimization, link-building strategies, local SEO, and mobile SEO to understand how to drive quality traffic to any site. Through hands-on exercises and industry tools like Google Analytics and Search Console, this course equips you with the skills to track, analyze, and refine SEO efforts, keeping up with evolving algorithms and best practices for long-term results.

Duration

8 to 10 weeks

Course Outline

  • Introduction to SEO
  • Keyword Research and Analysis
  • On-Page SEO
  • Off-Page SEO
  • Technical SEO
  • SEO Tools (Google Analytics, Search Console)
  • Content Optimization and Marketing
  • Link Building Strategies
  • Local SEO
  • Mobile SEO
  • SEO for E-commerce
  • Tracking and Reporting