E-Commerce Managemant

E-commerce management encompasses the strategic and operational activities required to run a successful online retail business. It involves everything from product sourcing, inventory management, and website design to marketing, customer service, and logistics. Effective e-commerce management ensures a seamless shopping experience for customers, with optimized product listings and user-friendly interfaces. It also involves tracking sales, monitoring customer behavior, and making data-driven decisions to enhance the online store's performance. By focusing on aspects like payment processing, security, and mobile optimization, e-commerce managers can create a competitive edge in the digital marketplace, ultimately driving growth and profitability for their business.

Duration

10 to 15 weeks

Course Outline

• E-commerce Fundamentals and Planning
• Introduction to E-commerce
• Market Research and Niche Selection
• Setting Up Your E-commerce Business
• E-commerce Platforms and Website Development
• Product Sourcing and Inventory Management
• Marketing, Operations, and Growth
• E-commerce Marketing
• Customer Service, Analytics, and Scaling